ARC - A Teeth Whitening Brand for A New Audience
With upstarts like Quip stealing market share, P&G asked to create an all-new brand for Gen Z and Millennials and launch it in less than two months. P&G was presented a bold departure from the tropey ’sea of sameness’ gumming up oral care aisle. With an energetic name, astral vibe, and sleek black palette, ARC demands to be noticed — appealing to a target audience that strives to do the same. Launching simultaneously online and in Target stores nationwide, ARC was a huge success. So much so that P&G continues to invest - creating 6 new line extensions using the assets and guidelines that were created. Naturally, it put a smile on our face.
Project Deliverables:
• Brand Naming
• Idenity
• Packaging
• Brand Guidelines
• D2C E-Commerce UI Design
