type : Package design 包装设计 Event Visual Design活动视觉
art director : gezi
designer : gezi、jiangX
photographer : zhuokun
client : 悠航鲜啤 SlowboatBrewing / 未来智能 VISION INTELLIGENCE
悠航鲜啤X讯飞耳机_人生PLAN B联名活動
「人生PLAN B」是由悠航鮮啤及訊飛耳機共同發起的線下聯名活動；人們的生活，工作通常占了一大部分，如何平衡生活及工作成為現代人努力的生活目標。因此向熱愛工作及生活的人們提出「人生PLAN B」，除了為生活奮力工作外，還有另外一個讓你消解情緒保持能量的人生方案！
酒，是這座城市一群人的精神食糧，是釋放自我的方式；科技，是這個世界的進步與方便，是影響一個時代的潮流；以“ LESS MEETING, MORE DRINKING ”為主題，用迅飛會議耳機解放人力，提升工作效率，用酒精消解壞情緒，擊碎EMO情緒，記錄聆聽這個城市的人生故事並為情神共振干杯。
視覺呈現上，使用鮮明的藍白黃配色，在辦公主題中帶入活力感；以快樂辦公的酒杯人為活動主題角色，呈現出熱愛工作也熱愛酒精的形象；並描繪不同型態的下班打工人，將酒精、耳機帶入各種下班場景中，表現這個城市的多樣及豐富。生動愉悅的插畫形象加上創意文案在北京優航麥子店的各個空間角落出現，讓前往飲酒用餐的人們可以接收到這個傳遞快樂的生活方案，也增加現場拍照打卡宣傳的互動效果。
"LIFE PLAN B" is an offline joint event launched by SLOWBOAT BREWING and VISION INTELLIGENCE Headphones. Work usually accounts for a large part of people's lives. How to balance life and work & have money and happiness at the same time has become the struggle of modern people. Therefore, "LIFE PLAN B" is proposed to people who love work and life. In addition to working hard for life, there is another life plan that allows you to relieve your emotions and maintain energy!
Wine is the food for a group of people in this city and a way to release themselves; technology is the progress and convenience of the world and the trend that affects an era, with the theme of "LESS MEETING, MORE DRINKING", use conference headsets liberate manpower to improve work efficiency and use alcohol to dissolve bad emotions. Let's record and listen to the life stories of this city and toast to the resonance of love and spirit.
In terms of visual presentation, the vivid blue, white and yellow colors are used to bring a sense of vitality to the office theme. The happy office wine glass man is used as the protagonist of the activity theme, showing an image of people who love work and alcohol. And we depicts different types of off-duty workers and bring alcohol and headphones into various off-duty scenes to express the diversity and richness of this city.
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