Primescale©
For Primescale, a company offering CRM solutions implementation services, we proposed strategic solutions
to help the new brand establish itself on the market.
We started the entire process of building the brand from scratch with a strategic workshop, which resulted in designing the name, visual identification of the brand, mission, and vision, as well as the brand's tone of voice and its key distinguishing features.
Then, we created an action plan in which we proposed an omnichannel digital strategy for the brand's market entry based on the sales funnel created at the strategy workshops. We’ve included social media channels, performance, Google Ads, blogs, e-mail marketing activities, blogs, podcasts, webinars, and an ambassador program. At the same time, we worked on a website presenting key services and encouraging contact.
After designing the name, KV, and website, we implemented a LinkedIn profile and a campaign to build recognition, directing people to the newly created website and a Google Ads lead campaign. The communication plan was based on presenting the new brand to potential customers, highlighting the differentiators, and emphasizing a fresh look at CRM implementations.
to help the new brand establish itself on the market.
We started the entire process of building the brand from scratch with a strategic workshop, which resulted in designing the name, visual identification of the brand, mission, and vision, as well as the brand's tone of voice and its key distinguishing features.
Then, we created an action plan in which we proposed an omnichannel digital strategy for the brand's market entry based on the sales funnel created at the strategy workshops. We’ve included social media channels, performance, Google Ads, blogs, e-mail marketing activities, blogs, podcasts, webinars, and an ambassador program. At the same time, we worked on a website presenting key services and encouraging contact.
After designing the name, KV, and website, we implemented a LinkedIn profile and a campaign to build recognition, directing people to the newly created website and a Google Ads lead campaign. The communication plan was based on presenting the new brand to potential customers, highlighting the differentiators, and emphasizing a fresh look at CRM implementations.
Service: Logo Design, Brand Identity, Strategy — Year: 2023 — Creative Direction: Gracjan Majchrzak
