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E-commerce shop for Molecula





CHALLENGE

The Molecula brand offers the sale of products needed to create the Bubble Tea drink.
Our challenge was to c
reate webspace for Gen Z, for whom the visual aspect is very important, we wanted to visually emphasize the expressiveness of the product and encourage users to share their experience on social media platforms. Due to the young age of the target group, many people don't have their own credit card, which is why we have introduced the „ask to buy" button that sends a request to the parent with information to buy a given product. We also focused on parents who often want to familiarize themselves with the product before buying them for their children. That’s why we explain what the product is and what benefits it has. 




WEB CONCEPT

The design of the website is based on the previously created key visual of the brand. 
Strong, intense and energetic colors refer to the fruit flavors of the product and give the user an optimistic and joyful feeling. For the needs of the project, we’ve created personas that were included in the brand's target group and defined the customer path.
The implementation of the website and marketing activities resulted in a significant increase in sales - about 200% compared to the previous website.




E-commerce shop for Molecula
Published:

E-commerce shop for Molecula

Online store design for generation Z. Strong, intense and energetic colors refer to the fruit flavors of the product and give the user an optimis Read More

Published: