I've been asked by a fellow photographer to make the logo and branding that would look purely mental.

I remember watching The Hunger Games and there was a character Caesar Flickerman, played by Stanley Tucci, who had that insane grin full of white teeth. Which represents everything in pop culture to me. It's that exaggerated smile you'd wear for any of your photographs, even selfies - like being happy for no reason. But in this case it's so fake that it's hard to tell anymore. 

So the logo is an alter ego of that charismatic persona who loves being shot a lot and is constantly sugar high but restrained and classic. Like an actor he wears a different name each time - he's anybody and everybody.

Making of Mr.Sugarsketch