In 2022, I had the privilege of creating the logo and brand identity for www.longcovidsupport.co.nz, a patient-driven medical platform. The brand concept merges anatomical pathways with elements of Aotearoa’s natural beauty, creating a connection to Maori culture for authenticity. Nostalgic colors and silhouettes pay tribute to our heritage, offering a warm and welcoming design that simplifies the medical journey for all users.