The STORMFITT logo is designed to represent a fitness and well being that embodies strength, power, and unique personal approach to fitness. The logo draws inspiration from the physical characteristics of the company's founder, Alani Mala, as well as his cultural heritage of Tonga. The STORMFITT logo aims to reflect the company's commitment to providing personalized and individualized training experiences. The logo features a strong, bold typography with sleek and modern lines, representing the company's professionalism and expertise. The strong silhouette of Alani’s face, balanced with a stylized Tongan shark tooth pattern along his neck adds a touch of personality and uniqueness or a one-of-a-kind symbol/logo.