JOHAN BORDEL - (Studio)
Visual & Brand Identity - audiovisual production
Creation of a tailor-made visual identity for an audiovisual production company based in Paris. Johan Bordel is an emerging production company wanting to stand out on the market through its visual universe, its approach in terms of artistic direction and its positioning.
The Joker symbolizes the childish and youthful aspect of society with a dreamy and carefree state of mind which allows any madness. Youth is not limited to reason, it is not influenced by the surrounding world.
The graphic style of this visual identity reinforces this concept, the childish scribbles accentuate the childish and light side. It also aims to create a feeling of fear and anxiety... the overall aesthetic of the visual identity refers to the field of horror.
The motion design takes up this idea by reproducing the imperfections of period films made with super 8s. Its aim is to reinforce this feeling of fear by making reference to the codes of horror classics all on a raw sound design...
