LA FÊTE DU CITRON - FESTIVAL MENTON
Brand Identity
This project was carried out during my master's degree in design and art direction, in response to a call for tenders for the "Festival du citron" in Menton. As a result, I created a complete visual identity based on the festival's aesthetics, while adding my own vision and graphic style.
Created in 1934, "La fête du Citron" is a traditional festive event organized by the Menton Tourist Office and held every year at the end of winter in the town of Menton (in south-east France).
Following this, I also created a poster and a flyer featuring the program, as well as illustrations, stickers and the design of merchandising products, all under my own artistic direction.
The festival is also known as Carnaval de Menton. Each year, the carnival celebrates the production of Menton lemons. All the floats and sculptures presented at the carnival are created from lemons and oranges.
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Thank you in advance for your support.
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