Evans - Graphic design should be fun (NEW RELEASE)

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Walker Evans (1903–1975) was an influential American photographer and photojournalist known for his work during the Great Depression. His ability to find beauty in simplicity, to appreciate the mundane, and to tell stories through images inspired us to create a typographic translation embracing simplicity, clarity, and a sense of unpretentious, casual elegance.

Taking inspiration from Evans' legacy, Cosimo Lorenzo Pancini and Andrea Tartarelli decided to embrace the vintage appeal of a semi-condensed old-style structure, combining optimal legibility and visual charm and focusing on the need to optimize the arrangement of text within confined spaces on both printed and digital media.

Looking for a soothing, relaxed visual flow in body text, Evans was designed by gently narrowing classical proportions to maximize space usage. Subtly reducing the size of majuscules allowed the effect of an increased x-height, balancing space saving with increased text readability at the same point size. Using soft, semi-calligraphic shapes and keeping a generous letter spacing, the designers embraced a relaxed and minimal approach for a smooth reading experience.

For maximum versatility, Evans provides two distinct variations tailored to different purposes: the Regular

and the Narrow subfamilies. With its retro-inspired design and unwavering commitment to form

nd function, Evans effortlessly extends its versatility from editorial design to digital interfaces and logo creation, inviting users to appreciate the beauty in simplicity, find joy in the ordinary, and embrace a relaxed and unhurried mindset.

*Evans is the newest release from our Zetafonts Beats collection, that allows you to test and preview our in-progress typefaces, and license them at a discounted price. Requests and suggestions on new releases are welcome on our Discord!

NB: if you buy a license, you will receive at no additional cost all the upgrades directly in your licensing page.

Discover the font and download the trial version
for free on https://www.zetafonts.com/evans