Jeff Houwen's profile

Employer Branding #VandenALDI

Jobs #VandenALDI

Ever heard of the Flemish expression "van den ALDI"? Often thrown around as a playful jibe at something cheap or of inferior quality. Well, hold onto your carts, because we're here to shake up that narrative!

With a colossal presence in our nation, ALDI stands tall as a mega employer. Yet, a quirky twist exists. There's a mismatch between the popular perception of ALDI as an employer and the real, gold-standard benefits they offer. Enter stage: our nation-spanning employer branding campaign—a first of its kind for ALDI.
creatives: Jeff Houwen & Amber Hoste
Employer Branding #VandenALDI
Published:

Employer Branding #VandenALDI

Published: