The Insight:
Social media marketing is not one-size-fits-all. There are several factors that influence your approach – specifically, YOU - and in an advertising context, "you" is the Brand Manager. The person who has the power to give a social idea the green light. So, through research and personal experience, I led a team at RIVET that dentified the six Social Psyches most common to Brand Managers. We then developed the Social Psyche Quiz to help brand managers identify which of the six Social Psyches best fits them.
You can take the quiz at socialpsychequiz.com.
The video below helped promote the quiz and the webinar that followed it.
Social media marketing is not one-size-fits-all. There are several factors that influence your approach – specifically, YOU - and in an advertising context, "you" is the Brand Manager. The person who has the power to give a social idea the green light. So, through research and personal experience, I led a team at RIVET that dentified the six Social Psyches most common to Brand Managers. We then developed the Social Psyche Quiz to help brand managers identify which of the six Social Psyches best fits them.
You can take the quiz at socialpsychequiz.com.
The video below helped promote the quiz and the webinar that followed it.
