IBM Mobile Innovation Lab
We Make Ideas a Reality
Client: IBM Mobile Innovation Lab
Project: Brand Identity & Web Presence
I joined the Mobile Innovation Lab in March 2014 and was tasked immediatly with helping to create a brand identity and web presence. My partner, Bethany Heck, and I began with the basic premise that mobile devices inheritantly beg for new interactions. We also new that our identity should reflect the creative and experimental nature of labs. With that in mind, we set out to create mark that held on to the sophistication and trustworthiness of the IBM brand while illustrating the interactivity of mobile devices.
What followed was a mark whose proportions evoked integrity with the overlapping sections of the M hinting at the collaborative nature of labs. The colors and rounded imagery of the logo incorporate the energy of innovation while grounding it in the world of technology. We then proceeded to build out a website using the mark as a foundational starting point. Using a sophisticated grid, Helvetica, and our two primary colors we created a responsive, modular website. I hope you enjoy the show.
Art Direction / Design Lead: Bethany Heck
Photography / Design: Jeremy Barnes
Project: Brand Identity & Web Presence
I joined the Mobile Innovation Lab in March 2014 and was tasked immediatly with helping to create a brand identity and web presence. My partner, Bethany Heck, and I began with the basic premise that mobile devices inheritantly beg for new interactions. We also new that our identity should reflect the creative and experimental nature of labs. With that in mind, we set out to create mark that held on to the sophistication and trustworthiness of the IBM brand while illustrating the interactivity of mobile devices.
What followed was a mark whose proportions evoked integrity with the overlapping sections of the M hinting at the collaborative nature of labs. The colors and rounded imagery of the logo incorporate the energy of innovation while grounding it in the world of technology. We then proceeded to build out a website using the mark as a foundational starting point. Using a sophisticated grid, Helvetica, and our two primary colors we created a responsive, modular website. I hope you enjoy the show.
Art Direction / Design Lead: Bethany Heck
Photography / Design: Jeremy Barnes
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