type：Branding 品牌视觉
art director：gezi
designer：gezi、jiangX
photographer：zhuokun
client：晨有市集 chenyou market
晨有市集是座位於重慶-涪陵的創新型民生農貿市場。
作為重慶涪陵第一座專業規範化的民生農貿市場；項目本身希望能起到推動當地文化發展的目的，經營也區別於傳統農貿市場，以市集的的創新形式給消費者不同的采購體驗。
晨有市集以“你想要的全都有”為品牌理念，整合了蔬菜、水果、水產、肉加工、幹貨、面食、熟食等完整豐富的業態。市集的建立為當地居民帶來了便利、優惠、潮流的全新生活活方式。
我們為其打造了全新的品牌視覺和導視系統，視覺上以幹凈、簡潔、易懂為主；溫暖朝氣的品牌色搭配上食材圖和趣味文案，打造出老少鹹宜且新鮮活力的品牌視覺。
作為重慶涪陵第一座專業規範化的民生農貿市場；項目本身希望能起到推動當地文化發展的目的，經營也區別於傳統農貿市場，以市集的的創新形式給消費者不同的采購體驗。
晨有市集以“你想要的全都有”為品牌理念，整合了蔬菜、水果、水產、肉加工、幹貨、面食、熟食等完整豐富的業態。市集的建立為當地居民帶來了便利、優惠、潮流的全新生活活方式。
我們為其打造了全新的品牌視覺和導視系統，視覺上以幹凈、簡潔、易懂為主；溫暖朝氣的品牌色搭配上食材圖和趣味文案，打造出老少鹹宜且新鮮活力的品牌視覺。
Chenyou Market is an innovative livelihood farmers market located in Chongqing - Fuling.
As the first professional standardized livelihood farmers' market in Fuling, Chongqing; The project itself hopes to play a role in promoting the development of local culture, and the operation is also different from the traditional farmers' market, providing consumers with different purchasing experience in the innovative form of the market.
With the brand concept of "everything you want", Chenyou Market integrates vegetables, fruits, aquatic products, meat processing, dry goods, pasta, cooked food and other complete and rich formats. The establishment of the market has brought a new way of life for local residents, which is convenient, preferential and fashionable.
We have created a new brand vision and guidance system for it, which is clean, concise and easy to understand. The warm and vibrant brand colors are combined with the food ingredients and fun copy to create a fresh and vibrant brand vision that is suitable for all ages.
As the first professional standardized livelihood farmers' market in Fuling, Chongqing; The project itself hopes to play a role in promoting the development of local culture, and the operation is also different from the traditional farmers' market, providing consumers with different purchasing experience in the innovative form of the market.
With the brand concept of "everything you want", Chenyou Market integrates vegetables, fruits, aquatic products, meat processing, dry goods, pasta, cooked food and other complete and rich formats. The establishment of the market has brought a new way of life for local residents, which is convenient, preferential and fashionable.
We have created a new brand vision and guidance system for it, which is clean, concise and easy to understand. The warm and vibrant brand colors are combined with the food ingredients and fun copy to create a fresh and vibrant brand vision that is suitable for all ages.
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