The name (BRENNEM™) is a portmanteau inspired by recurring –en and -em letter patterns and etymology related to passion, progress, and illumination. These words included: bridging, incremental, movement, momentum, improvement, enlighten, embody, potential, etc.
Think of Brennem meaning to br-idge in-cremental im-provement.
The Flicker is Brennem’s key symbol (2020.01.26) inspired by a flag, double-helix, and flame—representing passion and the journey of expressed potential. It plays on the idea of “incremental improvement” and the phases (chapters) of making progress. Each “part” sequentially reaching forward, in motion, picking up momentum, and shifting perspective.