PRETOR CONSTRUCTION
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The logotype and brand identity, was designed for the construction company based in Armenia.
Uniquely crafted typeface embodies strength and boldness, communicate the essence of construction, trust, and experience. The strong and bold nature of the typeface mirrors PRETOR's commitment to delivering robust and trustworthy construction solutions.
A unique shade of blue was thoughtfully chosen as the primary color in the brand identity. The blue color represents the expansive, limitless blue sky and perfectly aligns with PRETOR's core specialization – the construction of tall buildings characterized by glass facades and lightweight yet sturdy structures. The color choice symbolizes the company's aspirations to reach new heights in construction and to create structures that embody the transparency and innovation signified by the blue sky.
