Hacking The Museum
The 8 x Jeff Koons
The 8 x Jeff Koons
Sector: Arts & Culture
Practice Area: Event Key Visual Design, Typography, Editorial Design
The 8 x Jeff Koons is BMW’s first art car available for sale. On the occasion of the model's launch in China in 2022, we were commissioned to design the key visual for the event and campaign, as well as a special publication accompanying the event introducing Jeff Koons' creative process and telling the history of the BMW Art Car.
