Joma Sport x C.D. Leganés / El Legado Perdura
Print and video campaign created to present the new first kit of Club Deportivo Leganés for the 2022-2023 season. The campaign and the design of the shirt, by Joma, is based on the beginnings of the club and its denomination as "Los Once Leones". The protagonist of the campaign is José Antonio Alonso Resalt, official chronicler of Villa de Leganés, and his granddaughter.
Brand: Joma Sport / Creative Director: Andrés Martín Riaza / Photographer: Gabriel de la Morena / Producer: Miguel Ángel Triguero (Coco Producciones)
