Joma Sport x FIDAL / La Passione Vince Sempre
A 360º campaign crafted in celebration of the partnership between Joma and the Italian Athletics Federation as the official technical sponsor. The apparel drew inspiration from the significance of water in Italy. We wanted this to be mirrored in the campaign, as professional athletes share numerous parallels with water: they are persistent, adaptable, and overcome myriad challenges. Just like water, consistency and passion always win.
Brand: Joma Sport / Creative Director: Andrés Martín Riaza / Photographer: Gabriel de la Morena / Producer: Montaña Studio (Blas Martí)
