David Ogilvy's 8 Habits

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David Ogilvy's 8 Habits
Installations

David Ogilvy once said that "If Ogilvy is to be gorgeous, wonderful, brilliant, fabulous, magical, beautiful, big and sexy, we must first be brave, idealistic, curious, playful, candid, intuitive, free-spirited, and persistent.” These were his eight habits. Habits that people in the agency still try to live by. We were tasked with bringing some of the habits to life within the agency.

Idealism:

He said "How great we become depends on the size of our dreams. Let’s dream humongous dreams, put on our overalls, go out there and build them." So to launch one of the 8 Habits - IDEALISM, to the staff and clients of Ogilvy Johannesburg, we installed massive fridge magnets on the metal roof of the agency, spelling out the words, DREAM HUMONGOUS. Each letter was over a metre tall. They still live on the roof of the agency almost 9 years later.

Playfulness:
We built an 11-metre Lego wall with over 5000 blocks right in the middle of the agency as a daily reminder to stay playful.

“We are all born children, the trick is to remain one.” David Ogilvy

The Lego wall became a place for the agency to congregate around and the artwork on it is still constantly evolving and being played with, many years later.