UNQUOWA SCHOOL GATORS
Commissioned rebranding project
I was approached by AgencySacks to help upgrade the athletic branding for their client, Unquowa School which is K-8 and located in Connecticut. AgencySacks was in the middle of rebranding their academic marks and I was happy to join the project with the overarching goal of modernizing the athletic identity, centered around an alligator. In the end, we didn't just create a modernized alligator that as unique to the school, but created a cohesive suite of assets the school can deploy for it's athletic department for years to come.
To help bridge the gap with the new academic branding, we worked within the same color palette except I introduced a lighter green to be used exclusively with the athletic marks. I also integrated the wave pattern from the school crest, into the gator and the wordmark to further tie both branding systems together.
Scope & Deliverables
– Primary Logo System
• Primary with wording
• Gator Mark
• Custom Wordmark
– Gator Head Mark
– Gator 'U' Mark
– Primary Color System
