BEREAN BULLDOGS
Commissioned rebranding project
Berean Christian School was founded in 1964 by Berean Baptist Church in West Palm Beach Florida and provides athletics for students from grades 6th-12th The school athletic program competes at the Middle School, JV and Varsity levels.
BCS provides athletes with a competitive atmosphere founded on biblical truth. They push their students to achieve their fullest potential while continuing to represent Christ well. Their goal is to empower students to achieve their full potential, enrich lives through competition, and experience Jesus Christ through fellowship.
Core Brand Values
– Empower
– Enrich
– Experience
Project Goals & Solution
Based on the discussed goals, discovery and research, we set out and created a more modern, cohesive and flexible brand identity system for the Berean Bulldogs. The foundation of the new branding system was to create a pro sports quality bulldog visual system that is more aggressive and fierce which will garner excitement for years to come from the student body, faculty and community as a whole.
Scope & Deliverables
– Primary Logo System
• Primary with wording
• Bulldog Mark
• Bulldog Head Mark
• Custom Wordmark
– B Letter Mark
– Alternate Head Mark
– Sport Specific Wordmarks
– Primary Color System
