Ali and Nino - Rebranding
Bookstore chain
The rebranding of the Ali&Nino bookstore chain was carried out in order to update the brand's image and identity, make it simpler, more modern, while maintaining recognizable colors so as not to lose touch with the past.
Before the rebranding, a thorough work on marketing analysis was carried out. Competitor analysis helped identify trends in the industry and determine which changes would be most effective for Ali&Nino. The market of books and literature was also studied to understand current trends and customer expectations.
One of the main aspects of the Ali&Nino rebranding was the logo change. The logo has become simpler and more modern, while the color scheme that the stores had earlier has been preserved. This helped to maintain brand awareness and connection with the past.
