Saba - Packaging redesign
For medium and small frozen chicken
During the creation of packaging for frozen chicken, it was decided to make two types of packaging - one for a small chicken and another for a medium one. This was done in order to meet the different needs and preferences of customers, as well as to simplify the process of choosing a product in the store.
White color was chosen for the small package. White is associated with purity, freshness and perfection. It gives the impression of sterility, which is important for frozen foods such as chicken. White color can also be associated with lightness and simplicity, which is associated with the convenience of using the packaging. Thus, white packaging helps to emphasize the quality of the product and attracts the attention of buyers.
The green color was chosen for the middle package. Green is associated with nature, health and freshness. It can cause associations with organic and natural products. In the case of frozen chicken, the green color conveys the importance of quality, naturalness and freshness of the product. It may also be associated with vitamins and nutrients, which may be important for consumers choosing frozen foods.
In general, the choice of color scheme is based on understanding the needs and expectations of the target audience, as well as on the desire to convey the key aspects of the saba brand - freshness, quality and naturalness.
