Andrei Serchis's profile

Dentalmed Com • Dental Clinic

Andrei Serchis
•
Founded in 1998, Dentalmed Com is a renowned dental clinic from Brasov (RO) providing the whole spectrum of dental care services with exceptional proficiency and remarkable gentleness - a sole team dedicated to your dental health.
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
On the delightful occasion of their 25th anniversary, Dentalmed Com has been looking for a complete brand overhaul, in order to highlight their prevailing medical expertise and position themselves as experienced leaders in the dental market.

We helped Dentalmed Com enforce strategic business growth and solidify their brand through a fresh and exciting rebranding, extending their new identity all the way through to digital and print touchpoints.
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
The challenge

• Level up existing brand for renowned dental clinic
• Position Dentalmed Com as a national leader in dental health
• Analyze current competitors and target audience, expand demographics
• Create a professional visual identity focused around their brand compass
• Develop brand touchpoints: templates, stationery, signage, social media, apparel
• Develop brand assets and guidelines for creating future brand touchpoints
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Our solution

Brand compass

For the last 25 years, Dentalmed Com has established a strong reputation among local and national dental clinics, due to the quality of their services, professionalism, safety and empathetic approach to patients.

However, as their competitors invested more in branding and marketing, the clinic found itself at a crossroads, losing ground in terms of online presence and moving away further from younger demographics.

Our team analyzed Dentalmed Com's current market position, business activity, brand strategy and purpose, and came up with a framework for expanding their target audience, attracting better talent and providing more value to their patients and employees.
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Our solution

Brand personality

After a thorough brand analysis, we've learned that the Dentalmed Com brand attributes - fortitude, commitment, courage, integrity - best match Carl Jung's HERO archetype and the SECURITY dimension of Ipsos' Censydiam.
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Brand identity

Based on their brand personality, our team helped Dentalmed Com build a timeless visual system surrounding a crisp, professional, recognizable logo dressed in deep vivid colors and geometric typography.

Defining a clear set of rules and guidelines to ensure proper usage of the Dentalmed Com brand identity is vital for maintaining consistency in developing future touchpoints.

The brand manual we delivered along with the logo suite - one of the longest we've ever created - is built to help the client manage and use their brand assets with proficiency.​​​​​​
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Brand touchpoints

Physical applications of the Dentalmed Com brand involve business cards, appointment cards, nametags, invoices, patient forms, envelopes, paper folders, office supplies, signage and apparel.​​​​​​​​​​​​​
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Digital applications include iconography, email signatures and social media. Priorly developing brand guidelines has been a tremendous help in maintaining visual consistency across all Dentalmed Com touchpoints.
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
About the client

Founded in 1998 by Dr. Dobrovolschi Oleg as an independent dental office, Dentalmed Com is now walking towards their 2nd quarter of a century as a leader in the dental field.

In the 25 years of their existence, Dentalmed Com has become widely known in the whole country for their excellent service, highly-skilled personnel and 99% success rate across thousands of dental procedures.​​​​​​​
dental dental clinic serchiscreative brand identity brand strategy medical romania brasov DentalMed serchis
Client testimonial

It is the first time - and definitely not the last - when we work with Serchis Creative. Within our collaboration, we have found what's been missing in any other agency, and this aspect is particularly important to us.

We were pleasantly surprised by the standards, professionalism and quality encountered in our collaboration with Serchis Creative. We are delighted by working with them, as our brand's future is now certainly assured.

From now on, our recommendations regarding branding and rebranding will always be towards your agency.

Kindest regards, Dentalmed Com

​​​​​​​Timestamp: July 2023​​​​​​​
Dentalmed Com • Dental Clinic
Published:
Andrei Serchis's profile

Owner

Andrei Serchis's profile
Cluj-Napoca, Romania

Dentalmed Com • Dental Clinic

Founded in 1998, Dentalmed Com is a renowned dental clinic from Brasov (RO) providing the whole spectrum of dental care services with exceptional Read More

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