Creating the key visual and over arching concept of Astrazeneca's event: 

The Power of Zero with Innovation Dynamics. 

Which was symbolic representation of the power of zero in enhancing the well-being of individuals, society, and our environment. The backdrop seamlessly blends the imagery of an eye pupil and a vast sky, conveying a sense of optimism for a future dedicated to safeguarding our planet. Within this setting, a circular motif emerges, serving as a global canvas adorned with a captivating abstract panorama of UAE skyline on the outer circle symbolizing the nation's commitment to this pivotal endeavor, within the circle is a vivid visual representing a green planet and clear blue water to inspire a better tomorrow. The KV as an overall is serving as Astrazeneca's focus on the bigger picture aiming to create a better future.