adidas wanted to create an exclusive after party event for content creators and musicians to come together after the MDL BEAST Soundstorm party. A stage for KSA creators.

This is with Jack Morton and in collaboration with the creative director Dan Lord.

We came up with 3 different routes (This was a pitch only and the event was scaled down to an activation stand). 

Route 1: Mirage (السراب)

Route 2: The playground of possibilities 

Route 3: After Glow