The Project:
This presentation highlights one of the projects I worked on during my internship at STRYVE.
It's a condensed version of the full 127-page internship report, designed to be easy to follow while also
adhering to confidentiality agreements.
The Brief:
Create a new product for the Stryve brand. The product has obtain a new idea / twist,
have a low initial investment cost, should have the biggest possible margin and add value to costumer and the brand.
Research:
To create a waterproof list of needs for my ideas, I evaluated multiple statistics to form a solid base of requirements. Before starting the idea-finding process, it was important for me to have already laid out a wireframe for my subsequent idea exploration process, in which I would generate a total of 56 ideas.
Idea Generation:
Following you will see the five most viable ideas that were created during my extensive exploration phase. These ideas include modular fascia rolls, a meal prep container displaying the food's date, sports glasses suitable for everyday wear, a gym-suited phone case, and the concept of a high-visibility headband/headlamp.
Evaluation:
After internal discussions about the future of the Stryve company, the headband idea was selected as the concept to develop further. The headband proposed a great solution to an universal problem, requiring a minimal production investment aside from its materials. Additionally, it provided me with the opportunity to enhance my skills in fabric-based product design.
Pain Points:
The headband had to address four main issues: enhancing visibility while maintaining a casual look for leisure use, keeping the head warm during winter days, and obtain a comfortable fit.
Competition:
In the following week, I tested multiple headbands with the help of colleagues and friends to form a validated opinion on the pain points that current products would not address.
Design:
During this project, I kept the design of the product as open as possible until late in the process, enabling me to freely adjust requirements and ensure the possibility for variety.
Variety of design:
To further improve my designs, I double-checked the design- and material-proposals with my design peers. These are the refined iterations from the second round of feedback. With these concepts evaluated, I focused on prototyping the headband, specifically on material and sewing assembly.
New skills needed:
To bring my ideas to life, I initiated the prototyping process. Sewing was a skill I had to acquire for this project. After a few hours of testing and learning, I successfully sewed the first headband prototype and tested my sewing pattern.
Prototyping:
During the prototyping phase, I created a total of three prototypes to refine the cutting pattern and the assembly of the headband.
Features:
As the brief said the Headband had to have extra features to obtain. These features and requirements changed during user research and resulted in pinpointed more defined features. Following you will see an explanation on the different ideas the Headband incorporates.
Prototype:
This pre-final prototype is a accurate representation of the sewing pattern and assembly of the headband.
