Brian Rodgers Jr's profile

Electrolux Guitar Amplifier CGI Hero Shot (Green)

Surtic Sound
Electrolux Guitar Amplifier Ad Campaign  
CGI Product Photography
Branding, design, ad design, creative direction, art direction, CGI photography, retouching, compositing and post production 
©Brian Rodgers Jr. All Rights Rights Reserved. www.digitalartthatrocks.com

If I Were To Design My Own Guitar Amplifier....What Would It Look Like?
To find out, I put my CGI skills to the test and created a gorgeous series of product images that I poured my heart and soul into. Utilizing 3D tools allowed me to create freely as an artist without restriction, giving me complete control over every aspect of this image including but not limited to the color, decor, composition, lighting, materials etc.

The Color Harmony
Color harmony is really important to me. I wanted create a warm color palette of vintage 50s-60s inspired hues that transcend throughout the entire series. The high key sun ☀️ washed window light combined with retro modern interior design elements create a west coast vibe reminiscent of California's golden era.

I think the results of this series speak for itself. To me they're more than just product renderings. They're truly works of art that have a vibe and make you feel something when you look at them. I'm really happy with the ways this series turned out.
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The Surtic Sound Electrolux Guitar Amplifier
The Surtic Sound Electrolux guitar amplifier delivers an incredibly versatile range of tones with the swagger of ‘60s design. This is made possible by combining the power and warmth of classic tube tone with Surtic Sound's proprietary DSP technology. Don't let the tweed deceive. Our three channel array not only delivers beautiful clean tones with plenty of headroom for Surtic Sound's stomp box effects pedals, you'll also get the chewy breakup of classic overdrive as well as gnarly high gain modern metal tones. All from a single amplifier! The Surtic Sound Electrolux features a single 12 inch speaker with a dual voice coil (DVC) design. This allows for stereo output through a single speaker. Giving you massive tone without the need to haul around a separate speaker cab. Your back with thank us later.​​​​​​​​​​​​​​
Amplify your brand's visual marketing strategy with world class commercial imagery from Digital Art That Rocks™.
Branding, design, creative direction, art direction, CGI photography, retouching, compositing and post production by Commercial Photographer and Digital Artist Brian Rodgers Jr.


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As you can imagine, filming in depth photography education is no joke. It literally takes weeks of time to write lesson plans, test ideas, travel, film, edit and promote. This means that I'm putting other projects on hold and saying no to client work in order to produce this kind of training. It's a really big commitment. 

If you decide to purchase Fstoppers The Well Rounded Photographer tutorial, please consider using my affiliate links. Purchasing this tutorial through my affiliate link will help me earn a small commission with no extra cost to you. This makes it possible for me to take on more educational projects like these while simultaneously supporting the future of Fstoppers. Thanks so much for your support! 🤘
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Electrolux Guitar Amplifier CGI Hero Shot (Green)
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Electrolux Guitar Amplifier CGI Hero Shot (Green)

If I Were To Design My Own Guitar Amplifier....What Would It Look Like? To find out, I put my CGI skills to the test and created a gorgeous serie Read More

Published: