TypeType received a font customization request from True Digital Ltd, a marketing agency from Great Britain. The company emphasizes a sincere and involved approach to brand promotion. They wanted to underline their concept by adapting a font to their corporate style.
TT Hoves served as the basic font.
There were several large-scale tasks:
• Changing the style of the letter e, making it slightly tilted to the left.
• Replacing the square dots in characters and letters «! ? . ,; : … · j i » with round ones.
• Making the one-part shape of the letter a default, and moving the two-part one into a stylistic set.
• Replacing the square dots in characters and letters «! ? . ,; : … · j i » with round ones.
• Making the one-part shape of the letter a default, and moving the two-part one into a stylistic set.
As a result, the adapted font got a new name—TT Hoves True. The customized version reflects the True Digital Ltd brand values: a modern and vibrant, but not an overwhelming look.
TT Hoves True is an easier-to-read typeface that fits the agency’s concept perfectly with its fluid faces and a charming e.
