“MAX到绝” NIKE AIR MAX DAY 2023 CHINA
2023
Motion Design / Movie Direction
I produced the 3D Out-of-Home (3DOOH) campaign for NIKE's annual AIRMAX celebration, AIRMAX DAY, held in China. Inspired by the campaign concept "MAXXED OUT," this larger-than-life advertisement became a significant topic of conversation throughout China, marking the most extensive 3DOOH campaign ever created.
Concept Art
Story Board
Behind The Scene
