ZEBEC
Brand identity evolution for this innovative blockchain payroll company.
Brand identity evolution for this innovative blockchain payroll company.
Around the world, cryptocurrencies are being adopted at a rapid pace. Zebec is helping to create a future where money is able to move more freely; giving individuals, businesses, investors and teams faster and easier access to funds and tokens. Their continuous payment technology completely shifts the way employees are paid. Get paid by the second, instead of waiting for biweekly or monthly traditional payments. To express their unique brand proposition we created a moving identity that utilises 3D motion graphics based on continual flow, using abstract fluidity, type treatments and dynamic colours. The logo was a subtle evolution, along with a new colour palette and typographic system. The brand palette was rolled out across social media, website and collateral.
Project Director: Derrick Gee
3D motion graphics: Chris Thompson
3D motion graphics: Chris Thompson
