Client Need: This Chilean wine brand asked DAf to update brand communication for their well-established, high performing Piedra de Toro line of wines as the pandemic eased. They sought to reiterate their quality and reinforce customer loyalty. 

DAf’s response: Focusing on elements already in existence such as the wine’s name and the winery icon, we arrived at the tagline “Written in Stone” to highlight both. The brand video capitalizes on the durability of piedra (stone), focusing on tenacity, excellence and tradition. Key visuals include this stone imagery, with the wines encrusted in rock.

The takeaway: Inspiration is best found within the brand’s own identity or name.