In a collaborative endeavor, Transparent House teamed up with MikeTeevee to craft and produce a standout spot for the launch of the Experian Smart Money™ Debit Card.
Introducing the Experian Smart Money™ Debit Card, a beacon of innovation and trust in the realm of financial services. This exquisite debit card is the spotlight of our all-new animated spot, crafted to encapsulate premium allure and product excellence.
The first debit card by Experian, known for credit scores, marks a new business direction. Part of an integrated product launch, our CGI animation highlights the card's beauty.
Michael Shatilov
Head of Production | Transparent House
Concept Vision:
With a laser focus on the Smart Money™ Debit Card, the spot unfolds with meticulous detail, highlighting the card’s unique features, premium quality, and transformative potential. It’s all about putting the product first and distilling Experian’s core message to viewers.
Visual Aesthetics:
Our spot kicks off with a modern, sleek, and sophisticated visual style that mirrors Experian’s innovative spirit. With clean lines, a refined color palette, and bright subtle lighting, the aesthetic is premium, captivating, and distinctly Experian.
Our goal was to infuse a premium allure into the spot. We experimented with limited brand colors, exploring vibrant and sophisticated directions. This spot pushes Experian's visual style forward and will resonate in future marketing.
Dmitry Kulikov
Art director | Transparent House
Animation:
The Smart Money™ card in our Experian CGI spot highlights sophisticated camera movements and angles elevate the storytelling. The camera moves gracefully, offering dynamic perspectives and seamless scene transitions.
Experian needed a VFX partner to help launch the all-new Experian Smart Money™ Debit Card, and the animations created by Transparent House not only exceeded expectations creatively but also played a pivotal role in making the product launch - Experian’s biggest in 5 years, btw - a huge success.
We couldn’t be happier with the efficiency, professionalism, flexibility, and, most crucially, collaborative spirit that Transparent House brought to every step of the creative process.
We highly recommend Transparent House for any animation, design or motion graphics needs, and we look forward to working with them in the future.
Experian
The Cooler team
We had the pleasure of working with Transparent House on an animation project for our client Experian. From start to finish, they exemplified professionalism and creativity. They brought a level of innovation and artistry to our project that transformed it into something extraordinary. Thank you, Transparent House, for an incredible collaboration. We look forward to working with you again soon!
MikeTeevee
Team
The Experian Smart Money™ Spot is more than an animated ad;
it’s a statement of style, innovation, and premium allure, marking a triumphant step for Experian into a future filled with potential and excellence.
#ExperianSmartMoney #Innovation #FinancialStyle
Credits:
Client:
Experian
Сreative production agency:
Transparent House, Inc.
Executive producer:
Denis Krylov
Head of Production:
Michael Shatilov
Art-director:
Dmitry Kulikov
