Our friends at McIntosh asked us to create a spot for the new MC462 Hi-Fi Amplifier. The MC462's unique proprietary technology makes it possible to discover new sounds in the music you are already familiar with.
Our team strove to create our animation as a magical journey, an audiophile dream. We see this animation as a true love letter to the McIntosh brand, a brand founded upon acoustic perfection.
Transparent House also produced the Director`s Cut with a soundtrack produced our audio team, performed on analog instruments by a symphony orchestra.
Attention to detail, premium materials, and timeless classic design, are what set all McIntosh products apart. In our work on the project, we paid special attention to macro-shots in order to reproduce all these details and nuances.
To show the insides of the amplifier we chose the visual aesthetic of a cyber-city. The signal bus highways flooded with cold neon lights. The skyscrapers of digital processors. A city built with one goal in mind: to provide ultimate sound.
"Transparent House created a dramatic, emotional, and impactful video that takes viewers on a journey to discover our amplifiers. It's truly amazing what they were able to create from a simple engineering file that we gave them."
Mark Christensen | McIntosh Lab
Creative Development
Credits
Client: McIntosh Lab
Creative Production Agency: Transparent House, Inc.
Executive Producer: Denis Krylov
Senior Producer: Michael Shatilov
