The Diving Menorca visual system design is playful, rich and colourful. Together with Laura Montoliu (creative head behind the brand) we built the archetype concept idea dividing divers in six groups: the Bon vivant, the Vintage, the Naturalist, the Social, the Instagrammer and the Tek.
María Corte, with her magic style, illustrated all the concepts for the brand system, developing all the characters we needed for the communication collaterals of the project and giving a unique and bold personality to the identity. Check the branding/identity work here.
→ Art Direction, graphic design, photography: Pilar Sola
→ Creativity, illustration & animation: María Corte
→ Client: Diving Menorca
→ Creativity, illustration & animation: María Corte
→ Client: Diving Menorca
