Elected in the ‘Ranking Business in Expansion 2023‘ award from EXAME Magazine, one of the three companies with the highest growth in 2022, 77SOL is Brazil’s first solar energy ecosystem.

Through an intelligent digital distribution of photovoltaic equipment and more than 14 thousand partner integrators, its mission is to simplify and accelerate sustainable projects so that the majority of Brazil’s rooftops generate energy, offering infrastructure to the country in a clean, economical, and sustainable way.

After four years of operation, 77SOL’s team approached Papanapa to review the brand and its entire visual identity system, with the challenge of increasing its presence in the market and highlighting the company’s focus on sustainable, human, and technological innovations.

To preserve the brand’s reputation, while the new symbol relies on the heritage of the three solar panels existing in the previous version, its design gains more agility and fluidity, enhancing the essence of 77SOL. The wordmark follows the change in the symbol, receiving treatment in capital letters, giving more stability to the logo’s structure.

In the identity system, we designed a series of animated variations of the rectangular shapes to broaden brand perception and propel the desire for transformation.

We then refined the color palette to simplify the system and intensify the presence of institutional color. We also added a gradient hue, recalling clear skies and the benefits of sustainable energy.

Based on this renewal movement, 77SOL's new identity system presents a positive and stimulating universe, representing a visual reflection of the brand’s commitment to its employees and the world.