Client need: To continue to put Casillero del Diablo’s relationship with Manchester United on center stage, the client came to DAf to design a new contest to win an all-expenses-paid 3-day trip to England to play at Old Trafford.

DAf’s response: We designed an exciting contest with an elegant new website, combining visuals of Old Trafford and the brand’s Diablo character, in which participants register together with a friend, nominating them as their own personal legend. The website generates a personalized golden “Legendary Ticket,” which users are encouraged to share on social media. The global campaign focused on the United States, Spain and Poland. The campaign videos show players each one-upping each other by foisting the ticket out of the previous player’s hands.

The takeaway: Finding the perfect balance between playful and serious achieves global results, and further deepens our relationship with these storied brands.