Frozen Yogurt Shop | Centerville, OH
A friend of ours has had a yogurt shop for years, long before the current craze. So to compete in the current marketplace of well-branded, fun, delightful yogurt stores, she needed to re-present herself to the public.
We helped her engineer a name that was fun and pointed to her specific value to the consumer. “So Your Yogurt” and the “YoYo” toy help to make up SoYo. Like the name, customers are invited to create their own delightful mashups of yogurt and fresh, delicious toppings. And unlike other chains, SoYo offers ice cream, smoothies and non-dairy treats so there is something that’s So Yours, no matter who you are.
Visit SoYo in Centerville, OH. Tell them White Design Studio sent you.
Ice Cream. Social. One of the best ways to capture the delight your customers are experiencing, is to get them to post it on their social network. Lots of the best yogurt chains have great campaigns for this. People like frozen yogurt. People like personalizing their own desserts. People like sharing their experiences.
It was the job of White Design Studio to create a delightful, delectable website, that acts as a great brand site, and encourages people to share their combinations and their delight. “Ice Cream. Social.” also appears in the store to remind patrons to tweet their joy and post a pic of their latest dish. The website directs people to the store, of course, but it also gives people a taste of what they will find there, and whets their appetite for more.
Those are a lot of hard questions. For some reason, when ice cream and frozen yogurt are on the table, the answers come easy. White Design Studio worked with the existing store design and location and designed the environmental branding, the machine labels, the menu system and much of the phrasing and selling system to complete a great yogurt retail space. It has everything we love about the national chains and everything we love about the local ice cream parlor.
