SQUAD Studio's profile

The Lex – W Hotel

SQUAD Studio
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hospitality design Signage art direction brand identity brand strategy naming venue concept
Igniting hometown pride at W Hotel

Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan – The LEX delivers the panache of a New York style grill with the vibrant energy and tropical flavours of Queensland. In collaboration with our partners, we developed an end-to-end solution injecting the W Hotel Brisbane with a reinvigorated F&B experience and a bold new identity.
hospitality design Signage art direction brand identity brand strategy naming venue concept
We collaborated with waste warriors Defy Design—a local innovator turning post consumer plastics into playful tableware.
hospitality design Signage art direction brand identity brand strategy naming venue concept
hospitality design Signage art direction brand identity brand strategy naming venue concept
hospitality design Signage art direction brand identity brand strategy naming venue concept
CREDITS
Hospitality concept: Fellow Hospitality
Consultancy & Communications: Mint Partners
Recycled plastic materials: Defy Design
Menu Production: Menu Company
Interior Design:  Nicholas Graham + Associates
The Lex – W Hotel
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SQUAD Studio's profile

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SQUAD Studio's profile
Sydney, Australia

The Lex – W Hotel

Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan – The LEX delivers the panache of a New York style grill with t Read More

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