Ecoalf Wellness
Graphic and structural design for a personal care line.
Graphic and structural design for a personal care line.
Ecoalf & RNB - 2023
New personal care line designed for Ecoalf & RNB. Multifunctional and multi-benefits products with eco-friendly ingredients and processes. Solid and powder solutions, whose formulas are water-free to reduce their weight and, therefore, CO2 emissions in transport. For this project, it was essential to follow the brand's commitment to the environment. Therefore, the packaging had to be 100% recyclable, reusable and free of single-use plastics.
Our work in this project extended beyond packaging design, working as a team with the marketing, production and formulation areas while seeking for the most eco-friendly solutions. The outcome is a line designed to revolutionise personal care through solid and powdered formulations, made water-free to reduce weight and, therefore, CO2 emissions during transportation. A line of multifunctional and multi-benefit products with environmentally-conscious ingredients and processes. We have designed an aluminium container system with refillable products that allows the user to replace the products easily and comfortably. In addition, the packaging of the refills (in compostable pouch, stick and lip balm formats) is also recyclable and reusable.
As for the graphic solution, it serves as a communication tool that explains the reason and the method of use of each product, so important in an innovative line like this one, which invites the user to discover a new way of taking care of their skin and the planet.
https://lavernia-cienfuegos.com/work/ecoalf-wellness
CREDITS
Project Title: Ecoalf Wellness
Designer / Firm / Agency: Lavernia & Cienfuegos
Creative Directors: Alberto Cienfuegos, Nacho Lavernia, Juan Cervera
Creative Directors: Alberto Cienfuegos, Nacho Lavernia, Juan Cervera
Industrial designer: Andreu Gadea
Graphic designer: Tomás Martín
Photography: L&C, Ernesto Sampons, Daniel Molina.
