US Alumni Group Buenos Aires
Brand Identity
In 2020, the US Alumni Group Buenos Aires was founded to bring together alumni from that city who had participated in scholarships and/or programs funded by the US Department of State.
The visual identity was designed in a simple and concise way, in order to adapt the logo to the communication needs of the association. The group requested that the logo be as simple as possible, reminiscent of the United States but not literal in its design, so two bands in the wind were used as a symbol of the American flag and a Republican star that is used as a connecting design element in most of the association's graphic pieces.
The isologo is versatile and can be used in all types of pieces: social media, printed letterhead, cards, banners and any other.
The visual identity was designed in a simple and concise way, in order to adapt the logo to the communication needs of the association. The group requested that the logo be as simple as possible, reminiscent of the United States but not literal in its design, so two bands in the wind were used as a symbol of the American flag and a Republican star that is used as a connecting design element in most of the association's graphic pieces.
The isologo is versatile and can be used in all types of pieces: social media, printed letterhead, cards, banners and any other.
Application examples
The logo also has a high level of appeal, making it easily distinguishable when used in conjunction with other logos for shared events (for example, with the U.S. Embassy in Argentina). This allows the association to distinguish itself among its peers and not lose prominence when working in cooperation with other associations or entities.
