KUEI | HEALTH GAME CM

3D Motion
After Effects
KUEI | Health Game CM

This is a commercial for a health food.
Every day is like a game of chance, a whole day of eating out is difficult to get enough balanced nutrition, it will be easy to lose points in the day's challenge of frustration, in this game, you can get a quick replenishment of balanced nutrition is the key to break the barrier.



CONCEPT
By designing a game based on a typical office worker's day, and turning the focus of communication into the game's graphics and story in a few seconds, it is an interesting entry point that will make people remember and love it more quickly.



Sketches



CHARACTER DESIGN
Miss Oatmeal  |  Dr. Yeast  |  pea-pea
office worker
Sleeping Ghost
Unlucky ghost  |  fatty  |  Spirit-sucking mosquito


Clerical Ghost  |  telephone ghost




Scene Design


Packaging Design


Toy DESIGN



STyleframe




LINE STICKER DESIGN




MOTION




CREDIT

Client:KUEI
Production DEPT.:Knock-Knock Animation 諾恩動畫
Director:莊絢淳
Design & Animation: Knock-Knock Animation 諾恩動畫
Story & Storyboard : 莊絢淳
/
3D Character design : 
Dr. Yeast / Oatmeal Girl / Bean Boy : 莊絢淳 / 翟慕靈
The Boy / Sheet Ghost / Oil monster / Document monster / Phone monster / Charcoal monster / Mosquito monster  : 莊絢淳
Character Modeling : 劉亮均 / 陳捷夫
Character Texture : 莊絢淳
Character Rigging : 陳捷夫
Scene Design : 莊絢淳
Scene Modeling :  劉亮均 / 陳捷夫
Lighting : 莊絢淳
VFX : 劉亮均
Render : 莊絢淳 / 陳捷夫
Compositing  : 莊絢淳
/
Sound and Music Supervisor : 游明勳
Original Music Composer : 游明勳
Sound Designer / Re-recording Mixer : 游明勳
/
Special Thanks : Queenie / NN / yoyo

KUEI | HEALTH GAME CM
Published:

KUEI | HEALTH GAME CM

Every day is like a game of beat the level, it is difficult to take enough balanced nutrition in the whole day's eat out, it will be easy to lose Read More

Published: