I had to re-brand a company for a school project, and I chose to re-brand Cobs Bakery which is located in, Calgary, Alberta.
My idea for Cobs was to bring out the aspects of Cobs that I thought that made them stand out from other bakeries. Cobs is a company that makes everything from scratch; they care about their employees and the community that their store is located in. They also give back to the community as much as they can, and I felt that to be very important.
I wanted Cobs to have a fresh, modern, and vibrant update, a look that reflects all the positive differentiators of this brand.
I gave it a new name, brand and identity.
My idea for Cobs was to bring out the aspects of Cobs that I thought that made them stand out from other bakeries. Cobs is a company that makes everything from scratch; they care about their employees and the community that their store is located in. They also give back to the community as much as they can, and I felt that to be very important.
I wanted Cobs to have a fresh, modern, and vibrant update, a look that reflects all the positive differentiators of this brand.
I gave it a new name, brand and identity.
