REDESIGNING A TOY STORE: VISUAL MERCHANDISING AND PROMOTIONS FOR TOYTOWN
Floor plan, Interior, Window Displays and Point of Purchase Displays
My undergraduate thesis entitled: "Redesigning a Toy Store: Visual Merchandising and Promotions for Toytown" required redesigning the floor plan of a store, creating seasonal window displays and creating various point of purchase displays that would aid in improving the store's visual merchandising. All these are centered around a big idea which is "Imagination: the Heart of Play" Thus, modeling the interior and P.O.P. displays based on a playground and the seasonal window displays on the idea of empty cardboard boxes that, in reality, let children's active imaginations run amok.
**However I was not able to remove the big rectangular pillar in the center while redesigning because it was integral to the building's original structure. Also, due to my lack of rendering knowledge at the time, I had a friend render my skp. file for me, ergo I could not take credit for the renderings on the floor plan, only the design.
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STORE INTERIOR
SEASONAL WINDOW DISPLAYS
POINT OF PURCHASE DISPLAYS
