BRIEF

Launch PPC Imaginarium which could, reposition our client’s brand, a leading cement supplier, to encourage individuals to see cement differently.

 

CHALLENGE

Cement is perceived as dull and mundane. How do we inspire individuals to explore the creative possibilities of cement,

a commodity with little attraction to a niche creative market?

 

SOLUTION

We developed a unique brand identity that played with the concept of negative spaces, illustrating how beauty is found where we traditionally

wouldn’t look before. This powerful imagery shifted perception of our client’s brand from grey and boring to one full of imagination, ultmately tapping into a whole new market.