Ojai Spa is located on Jeddah City of Saudi Arabia. 
After undergoing a major refurbishment .i worked to creating a brand and personality that would stand-alone and sit more in line with the exciting new treatments and facilities. Due to the unique location, the aim was to create a destination that would encourage more city dwellers to make the short trip for spa breaks. Taking advantage of the ‘remote’ location not far from home. 

The new identity consisted of naming, logotype, brand marque and supporting print materials. Key to the identity was the concept of ‘connection between land and water’. Sustainable papers and high-end finishes were combined to create tactile print materials that complemented the spa environment, including brochure, business cards and stationery.
The new identity consisted of naming, logotype, brand marque and supporting print materials. Key to the identity was the concept of ‘connection between land and water’. ​​​​​​​ that would reflect its values and the high quality of its experiences. This is expressed through custom typography, earthy colour palette, tactile material texture and high quality print finish that links press-pack, business cards and menus.