Every year, Milan attracts thousands of international students that often struggle to integrate with the real Milanese locals
and know the most authentic places of the city's nightlife.
Since forever, young students have always tended to seal the memory of their best nights out by stealing physical objects as a souvenir.
Objects without a particular material value, but with a high symbolic potential.
That's why we launched The Stolen Collection, a 5-pieces capsule collection of items ready to be stolen
and made available exclusively in Milan's most authentic nightlife spots.
We launched the collection with a dedicated online video shot in some the most popular and frequented places of the Milanese nightlife.
Through a dedicated landing page it was possible to discover all the objects inside of the collection.
The website also served as a media to tell in an innovative way international students the history of the various districts of Milan.
Agency - Wunderman Thompson Italy
Chief Creative Director - Lorenzo Crespi
Executive Creative Directors - Pas Frezza & Luca Iannucci
Creative Supervisors Copy - Andrea Galanti; Margherita Maestro; Michele Consiglio
Creative Supervisors Art - Alessandro Dore; Marco Bertoletti
Director - Davide Vicari
DOP - Marcello Dapporto
Senior Editor - Alessandro Peticca
