Brief: Create a campaign to launch the new coconut flavoured Jimmy’s Iced Coffee, aimed at 18-30 year old ABC1’s.
Solution: Jimmy’s is a young, quirky and modern brand. That calls for advertising in more creative places. “We cool down…” will start as a summer campaign that can be carried out in both owned and paid channels. It can also keep on living throughout the year. Either as it is: “We cool down valentines day!” or as a “We heat up…”
(University brief from Thinking Juice. Not published.)
Poster/adshel.
Giveaway - coconut shaped coolbox. Fake palm trees with samle/giveaway placed in hot places.
Free beach hut to cool down in at the beach. Palm trees with sample/giveaway.
Chill out lounge at festivals. Posters, giveaways, samples.
