Brief:
ICAN Norway (International campaign to abolish nuclear weapons)
was looking for a creative solution that engage people by giving them concrete actions that makes it easy and fun to express ICAN’s political demands.
 
Goal: make the Norwegian government initiate negotiations on an international treaty prohibiting nuclear weapons. 
 
(For a contest - not published)
Magazine ad:
Message to the foreign secretary at the time, Jonas Gahr Støre that he can do whatever he likes as long as he doesn't support nuclear weapons. Fill in what you think he can do in stead, and upload it to your preferred social media with #JonasMake to sign the petition. 
"Jonas, make .... not nuclear weapons.
Feel free to make pizza, post a tweet, or go camping.
Do whatever you want, Jonas. As long as you don't support nuclear weapons! 
Have you got any suggestions to what Jonas can do in stead? 
Complete the sentence above, snap a shot and tag #JonasMake!"
Adshell: 
equipped with a marker to fill in your suggestion to what Jonas can do in stead of supporting nuclear weapons.
 
icannorway.no: 
Hit the twitter icon and a pre-made tweet pops up. Type in your suggestion and it will be posted directly to Jonas' twitter profile! 
At festivals: 
t-shirt work-shop
ICAN Norway
Published:

ICAN Norway

ICAN Norway was looking for a creative solution that engage people by giving them concrete actions that makes it easy and fun to express ICAN’s p Read More

Published: